RECOGNITION AND MEMORABILITY ARE SOMETHING EVERY BRAND STRIVES TO HAVE. THE MORE PEOPLE KNOW ABOUT YOU, THE MORE PEOPLE ARE INTERESTED IN YOU, AND THE MORE PEOPLE WILL TRUST YOU & IN TURN, WILL EVENTUALLY BUY FROM YOU.
SO THE QUESTION IS, HOW DO WE MAKE THAT KILLER FIRST IMPRESSION? AND HOW DO DIGITAL BRANDING AGENCIES MAKE IT LOOK SO EASY? LET’S BE REAL IT ISN’T ALWAYS EASY, ESPECIALLY WHEN WE ARE MARKETING IN A WORLD OF PEOPLE WITH SHORTER ATTENTION SPANS, AND THOSE ATTENTION SPANS ARE EXPOSED TO BETWEEN 6,000 TO 10,000 ADS EVERY SINGLE DAY.
THIS BLOG HAS 6 HELPFUL TIPS TO HELP ENSURE A KILLER FIRST IMPRESSION AND ARE AIMED TO BE USEFUL AT ANY TOUCHPOINT YOUR BRAND HAS.
ESTABLISHING A QUALITY PERSONA IS THE FIRST STEP IN CREATING A QUALITY PRESENCE. ARISTOTLE SAID IT BEST “QUALITY IS NOT AN ACT; IT’S A HABIT.” BUT HOW DOES ONE INSTILL QUALITY INTO THEIR BRAND? THAT ALL BEGINS WITH THE FUNDAMENTAL PIECES THAT MAKE UP THE BRAND ITSELF. WHETHER YOU ARE LAUNCHING A NEW CAMPAIGN, GOING TO MARKET WITH AN ACCELERATED STRATEGY, OR INTRODUCING A REBRAND, IT’S IMPORTANT TO CONSULT WITH PROFESSIONALS THAT CAN HELP YOU SET THE APPROPRIATE STANDARDS. A STRONG BRAND IDENTITY, MESSAGE, STRATEGY AND PURPOSE IS WHERE THE QUALITY NEEDS TO LIVE. BRAND DESIGNERS, BRANDING AGENCIES & CREATIVE CONSULTANTS ARE THE ALCHEMISTS THAT CAN TAKE YOUR BRAND FROM INADEQUATE TO OUTSTANDING.
IMPRESSING YOUR AUDIENCE WITH A “WOW FACTOR” IS A VALUABLE COMPONENT IN STRONG IMPRESSIONS. IT’S THE PIECE THAT IS GOING TO GRAB THEIR ATTENTION AND BETTER YET, KEEP IT. SO HOW DOES ONE WOW A GROUP OF PEOPLE AND CONTINUE TO DO SO? THERE IS NO ONE RIGHT WAY TO ACHIEVE THIS BUT THE CORE ELEMENTS INCLUDE EXCEEDING EXPECTATIONS, EXPLORING INNOVATION AND ALWAYS LEAVING ROOM FOR A LITTLE BIT OF MYSTERY. WOW FACTORS COME IN HANDY FOR EVENTS, GO-TO-MARKET STRATEGIES, CAMPAIGN LAUNCHES, AND BRAND ACTIVATIONS. GUERILLA MARKETING IS AN EXCELLENT EXAMPLE OF HOW CAN CREATE A LASTING IMPRESSION QUICKLY, WITH A WOW FACTOR EXECUTION.
CONNECTING WITH YOUR AUDIENCE IS ARGUABLY THE MOST IMPORTANT STEP IN CREATING A KILLER FIRST IMPRESSION AND, EVEN MORE, A KILLER BRAND. AT THE FOUNDATION OF EVERY SUCCESSFUL BRAND, THERE IS A DEFINED DESIRE AND ESSENCE THAT HELPS CONNECT TO THE CUSTOMERS' NEEDS. EVERY GREAT BRAND HAS THE ABILITY TO MAKE THEIR AUDIENCE FEEL A SPECIFIC WAY; THIS FEELING IS A WAY FOR A BRAND TO COMMUNICATE WHO THEY ARE AND WHAT THEY ARE ALL ABOUT. IT’S WHAT MAKES A BRAND A BRAND. IDENTIFYING A BRAND PERSONA IS A PRIMARY STEP IN THE BRAND-BUILDING & BRAND DESIGN PROCESS. IF YOU ARE UNCLEAR ABOUT WHAT FEELING YOUR BRAND IS PORTRAYING, CONSIDER CHATTING WITH THE CONNECTION EXPERTS. connect@ye.agency
COMMUNICATING YOUR VALUE IS SOMETHING THAT EVERY BUSINESS, BRAND AND PERSON NEEDS TO NAIL TO BE SUCCESSFUL. UNTIL A PROPER UNDERSTANDING OF VALUE HAS BEEN COMMUNICATED, YOU ARE WORTH NOTHING. VALUE CAN BE REPRESENTED IN VARIOUS WAYS, BUT THE MOST IMPORTANT PIECE IS SIMPLY MAKING IT KNOWN. THIS CAN BE ACHIEVED THROUGH THE STRUCTURE OF A CUSTOM BRAND STRATEGY. IF DONE CORRECTLY, YOUR VALUE SHOULD BE BURSTING THROUGH THE SEAMS OF YOUR BRAND MESSAGING, AD CREATIVE, AND FINALLY, YOUR CUSTOMERS' MOUTHS. IF SOMEONE IS INTERACTING WITH YOUR BRAND AND CAN’T COMPREHEND WHAT THE VALUE IS AFTER 20 SECONDS, THERE NEEDS TO BE AN ADJUSTMENT IN HOW YOU ARE COMMUNICATING WHAT YOU ARE TRYING TO SHARE.
A KEY COMPONENT IN A KILLER IMPRESSION IS CONSISTENCY. WE LIVE IN A WORLD WHERE NEW CONTENT, IDEAS, AND BRANDS ARE REFRESHED SO QUICKLY. IT’S UNDERSTANDABLE HOW BRANDS STRAY AWAY FROM THEMSELVES ONLY TO FOLLOW TRENDS, COPY OTHER COMPANIES, AND PRODUCE WHAT THEY THINK WILL MAKE MOMENTARY MONEY. ALTHOUGH THIS HAS PROVEN TO WORK FOR A SMALL PERCENTAGE OF BUSINESSES, IT’S NOT THE DIRECTION YOU WANT TO GO FOR A LONG-TERM REPUTATION, LET ALONE A KILLER FIRST IMPRESSION. BEING DIFFERENT IS IMPORTANT, BUT STAYING CONSISTENT IN YOUR DIFFERENTIATION IS EVEN MORE SIGNIFICANT. FINDING THOSE TRAITS AND VALUE ARE CRUCIAL TO A STRONG BRAND STRATEGY. CREATING THE RIGHT CONTENT THAT IS CONSISTENTLY PROMOTING YOUR BRANDS KEY MESSAGE, BRAND STYLE, AND VIBE IS THE THING THAT IS ACTUALLY GOING TO GET YOUR AUDIENCES ATTENTION THE 2ND AND 3RD TIME AFTER THOSE FIRST INITIAL WOW FACTORS. WITH CONSISTENCY, YOU’RE ALLOWING YOUR AUDIENCE THE OPPORTUNITY TO THINK, ‘ OH YEAH, I REMEMBER THEM; THEY MADE ME FEEL… OR I KNOW THAT BRAND; THEY HELPED ME WITH…”
SHOW UP STRONG; SHOW UP AS YOU EVERY SINGLE TIME. YOU WILL BE RECOGNIZED AND REMEMBERED.
GIVING A REASON FOR OUR AUDIENCE TO COME BACK, NO MATTER THE TOUCHPOINT, IS ALWAYS WHAT WE ARE CALLING OUR CUSTOMERS OR GUESTS TO DO. ARE THEY LEAVING WITH AN EXCELLENT TASTE IN THEIR MOUTH BUT NO REMINDER TO TRY THAT TASTE AGAIN? GIVING OUR AUDIENCE A REASON TO COME BACK IS THE ICING ON TOP OF THE CUPCAKE AND IS A TACTIC THAT ENSURES A SUCCESSFUL IMPRESSION. THIS CAN BE ASSURED BY IDENTIFYING A PROPER CTA (CALL TO ACTION) THAT TRIGGERS YOUR CUSTOMERS TO CONNECT, BUY, REBUY, SHARE, TRUST, & FOLLOW. WHATEVER YOUR CALL TO ACTION IS, THE END GOAL IS TO PRESENT IT IN A WAY THAT
1. IT IS FOCUSED AROUND BENEFITING YOUR CUSTOMER AND PROVIDING THEM WITH SOME VALUE.
2. PROMPTS THEM TO INTERACT WITH YOUR BRAND AGAIN
3. STRATEGIC IN THAT IT GETS YOUR BRAND COVERAGE
IF YOU’RE LOOKING FOR MORE INSIGHT AND A DIVERSE PERSPECTIVE INTO WHAT TIME OF IMPRESSION YOUR BRAND IS MAKING, CONNECT WITH US AT YE.AGENCY. WE ARE A TORONTO-BASED AGENCY THAT DELIVERS CREATIVE SOLUTIONS, CUTTING-EDGE CONCEPTS AND UNPARALLELED STRATEGY
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